Digital Retention Specialist

What to expect

As a Digital Retention Specialist, you will support the technical delivery of our digital retention strategy across Czechia, Hungary and Slovakia. Working closely with Marketing, Sales, Information Technology, Analytics, developers and external agencies, you will:

• Manage automated consumer journeys across email, SMS and other digital channels
• Take technical ownership of the local loyalty application and its backend systems
• Coordinate system improvements and technical implementations
• Manage Customer Relationship Management (CRM) and consumer data processes, including data quality, consent and segmentation
• Support digital retention and e-commerce campaigns
• Create dashboards and monitor campaign, retention and system performance
• Maintain reliable data flows between CRM, loyalty, e-commerce and marketing automation platforms
• Ensure compliance with corporate Information Technology, data-security and local regulatory requirements

What knowledge and skills you should have

• Experience in data-driven marketing, CRM, loyalty, consumer engagement or retention
• Experience managing business-to-consumer campaigns, testing activities and performance reporting
• Hands-on experience with at least one email marketing automation platform
• Understanding of how consumer data is used across Customer Data Platforms and CRM systems
• Strong analytical and problem-solving skills
• Fluency in English

It will be an advantage if you can

• Use Adobe Campaign Classic
• Create reports and dashboards in Power BI
• Work with SQL queries, HTML or CSS
• Communicate in Czech, Slovak or Hungarian
• Bring an academic background in Marketing, Statistics, Mathematics, Computer Science or a related field