Brand Manager Cosmetics – HQ Beauty & HQ Beauty Professional

Do you live and breathe beauty, branding, and marketing?

Are you passionate about developing cosmetic brands, creating impactful marketing strategies, and bringing innovative products to market?

Do you enjoy combining strategic thinking with creativity, digital marketing, and hands-on brand management?

Then this role might be exactly what you’re looking for.

Your Role

As a Brand Manager for HQ Beauty and HQ Beauty Professional, you will take ownership of brand development and marketing activities within our professional cosmetics division.

You will be responsible for building strong brand positioning, developing and executing marketing strategies, coordinating product launches, and supporting business growth.

The role combines strategic brand management with hands-on marketing activities and close cooperation with sales teams, business partners, and international colleagues.

What You Will Do

· Develop and implement brand strategies to strengthen brand positioning, awareness, and market presence.

· Create and execute marketing plans, campaigns, and product promotion strategies aligned with business objectives.

· Adapt global brand and marketing strategies to local market conditions, customer needs, and target audiences.

· Analyze market trends, competitors, consumer insights, and market opportunities to identify growth potential.

· Lead new product launches, including launch strategy, marketing preparation, and cross-functional coordination.

· Develop and execute digital marketing strategies, with a strong focus on social media and online communication.

· Create engaging content and campaigns for social media platforms (Instagram, Facebook, TikTok, etc.).

· Collaborate with influencers, brand ambassadors, content creators, and key opinion leaders.

· Plan and implement B2B marketing activities targeting professional beauty salons and business partners.

· Develop educational and training activities for business partners and sales teams, including product training, workshops, conferences, and professional events.

· Prepare and coordinate marketing materials, product presentations, campaign briefs, POS materials, and other promotional tools.

· Support website development, content updates, e-commerce activities, and digital brand storytelling.

· Participate in sales and demand planning, marketing forecasts, and market share development strategies.

· Coordinate marketing projects across internal departments, international teams, agencies, and external partners.

· Work closely with sales teams, key customers, professional cosmetics wholesalers, and major e-commerce partners.

· Cooperate with logistics and supply chain partners to support product availability and successful launches.

· Monitor and evaluate marketing campaign performance, brand KPIs, digital activities, and promotional effectiveness, proposing improvements and further growth opportunities.

· Represent the brands at international trade fairs, exhibitions, industry conferences, and professional events.

Who We’re Looking For

· Proven experience as a Brand Manager or Product Manager in the cosmetics industry is essential.

· Minimum 2 years of relevant professional experience in the beauty or cosmetics industry.

· University degree, preferably in marketing, communications, business, or a related field, is an advantage.

· Strong understanding of brand management, marketing strategy, and product positioning.

· Hands-on experience with digital marketing and social media management.

· Experience working with influencers, content creators, or brand ambassadors is a strong advantage.

· Experience with professional cosmetics, beauty salons, or B2B marketing is an advantage.

· Creative and proactive mindset combined with strong analytical, organizational, and project management skills.

· Ability to manage multiple projects independently and take responsibility for results.

· Excellent communication, presentation, and interpersonal skills.

· Good knowledge of MS Office (Word, Excel, PowerPoint).

· Upper-intermediate English level (B2 or higher).

· Valid driving licence (Category B) and driving experience.

What We Offer

· Competitive salary and attractive benefits package.

· Company IT equipment.

· A friendly, creative, and international team environment.

· Opportunity to be part of an international management team.

· High level of responsibility, independence, and autonomy.

· Space for your ideas, creativity, and professional growth.

· Exposure to international brands, markets, events, and beauty trends.

· Opportunity to actively shape the development and growth of established international cosmetics brands.

Field of Activity

· Professional cosmetics for beauty professionals, including the HQ Beauty and HQ Beauty Professional brands.

If you are ambitious, creative, and ready to take ownership of international cosmetic brands while working on inspiring projects, we would love to hear from you.