Channel Manager, Premium Brands & E-Comm, CZ

Position Purpose

This position is responsible for the e-commerce channel from a marketing perspective and for leading and executing communication strategies across all digital channels in the Czech and Slovak markets for our professional haircare brands (Goldwell, KMS, Kerasilk, VARIS).

The role encompasses key areas such as digital marketing, performance reporting, content localization, project coordination, and day-to-day operational marketing support. It requires close collaboration with sales teams, external agencies, and global departments to ensure consistent brand representation and to drive market growth.

The position reports to the Channel Strategy & Marketing Manager and works closely with the Regional Marketing and E-commerce teams.

Key Responsibilities

E-Commerce Channel Ownership

Lead the e-commerce channel for all Kao brands across the CZ/SK markets. Define and implement the commercial components of the local initiative calendar in line with global and regional strategies. Develop and execute profitable commercial plans that support Net Sales and Business Profit growth by increasing both horizontal and vertical distribution. Track the performance of e-commerce activities and monitor budget spending on a monthly basis, identifying risks and opportunities as part of the ongoing business tracking process.

Digital & Social Media Strategy

Develop and execute a digital communication strategy aligned with global brand direction. Define and manage the local social media strategy, including content planning, campaign execution, daily operations, and paid media activities (e.g., Facebook and Instagram Ads). Collaborate with influencers, agencies, and internal stakeholders to ensure engaging and high-performing digital content across all platforms.

Project & Platform Management

Support and lead key projects from local planning through to execution in line with EMEA strategy deployment. Responsible for the successful implementation of strategic initiatives such as ESG projects, Social selling, the Flinkit platform, and the Salon Finder tool. Manage and regularly update all local brand websites (Goldwell, VARIS, Kerasilk) to ensure accuracy, relevance, and alignment with brand standards.

Digital & E-Commerce Analysis and Support

Monitor and analyze digital channel performance and provide recommendations to increase visibility and engagement. Offer dedicated e-commerce support for key customers, including sell-in/sell-out analysis, marketing support (banners, campaigns), SKU updates, and logistics data coordination.

Internal & External Engagement

Participate in internal meetings, field visits, training sessions, trade shows, and events as required to represent the marketing and e-commerce function effectively.

Functional Competencies

• Influence - Envision and influence the local market teams behind brand activity to deliver commercial plans that result in business growth

• Collaboration & Leveraging Multi-Functional Resources – working across functions within the local market Delivery teams to coordinate efforts and tools to deliver against identified priorities

• Customer strategic alignment/execution – ability to make choices on key projects which will have the highest potential for business return.

• Communication – ability to communicate both verbally and in writing, clear priorities and progress tied to business results in common format across geographies

• Strategic Thinking – ability to analyze, understand core areas of opportunity and develop holistic plans to execute change and bring about improved performance/results

• Systems - comprehensive knowledge of business intelligence software and Excel are required

Professional Experience

• 2-4 years of experience of working in a brand marketing, a trade marketing or e-commerce

• Experience of working in a direct field sales role preferred

• Luxury, Professional Health and Beauty Experience an advantage

How we work: Having been selected among the World´s Most Ethical Companies for 16 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.

What we offer: A friendly and flexible work environment with competitive salaries, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward entrepreneurial thinking and innovation.

Hiring Process: Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.

Want to learn more: If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit our Americas website (https://www.kao.com/americas/en/) or EMEA website (https://www.kao.com/emea/en/)