Product Marketing Manager

What you will do:

As a key member of the Marketing Team, the Product Marketing Manager will focus on developing effective strategies to promote our primary product, the Digital Banking Operating System, along with other services and products, e.g. Payments, Business Consultancy, Loyalty, and Personalisation. This role will involve outlining and communicating the features and benefits of the product to support our new go-to-market strategy.

Key Responsibilities:

• To level up our value proposition, ICP, USP, product positioning & messaging around products and solutions
• Define and execute go-to-market (GTM) strategies for new and existing products
• Create positioning and messaging based on market insights and customer data
• Collaborate closely with product teams to understand functionalities and customer benefits
• Prepare sales enablement content and enhance the existing one (e.g., presentations, battlecards, Sales Academy, Product Portal)
• Analyse competitors and monitor market trends
• Plan and lead product marketing campaigns in cooperation with the digital marketing team

Required Skills & Experience:

• Minimum 3–5 years of experience in product marketing or related roles (e.g., product management, B2B marketing)
• Experience with digital products or in the tech/B2B sector
• Strong communication and presentation skills
• Ability to write persuasive and targeted copy (copywriting, messaging)
• Data-driven mindset with the ability to conclude market and customer research
• Experience with tools like HubSpot, Google Analytics, Figma, and Asana is an advantage
• Excellent writing skills both in Czech & English
• Deep interest in IT, software development is an advantage
• Knowledge of the banking sector and, financial world is an advantage